FARchannel: Diddy, "I Am King"

My opinion, the guy was most likely bored and having to advertise his new fragrance, thought to himself, "Hey why not just be a showboat and demonstrate my prosperity to the world in an over-extended commercial?" Diddy is a cool figure though, from what I've seen of him, and I also like his personality. This quote captivated my attention though...
"Will you answer the calling, to be a King?" - Diddy