New Balance have initiated their first global Partnership Program celebrating and highlighting all creative retailers across the globe. The program is designated to bring together the minds behind the hand-picked retailers and work with New Balance manufactures in order to birth collaborations that are home grown yet available worldwide. Now the sequence of the program is suppose to announce the collaboration of a hot spot around North America, Europe and Asia every few months or so. On the other hand, Alife has fortunately been chosen to kick start the program's development with their selection of the M1300 model to tweak. It makes sense that a program holding a concept so well-contemplated, it's bound to have uncontainable success. If wondering, the first collaboration sneakers are now available at ARC's flagship store in NYC or Rivingtonclub.com.
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