FARchannel: 88 Keys' Obsession

Producer and MC, 88 Keys is way past a proclaimed "Lo-Head." He has made his ambition of collecting Ralph Lauren items into an unparalleled category we call, "Lo-Co Head." We won't hate on his love for Ralph Lauren clothing because if you watch the video above, it's crystal clear the man knows his sh*t. He describes it as dedication and staying true to a lifestyle brand. Look out for the part in this short clip where he states when's the right time for him to start wearing a piece from a specific collection. What we find ironic is how he has never met Ralph Lauren himself, in person. Check it out above.